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Digital Marketing Guru – The Blog of Zora Digital

Digital Marketing – Social Media – Paid Search – Content Marketing – SEO – Pay Per Click Advertising

How to make the most of your pay-per-click advertising with those extra 45 characters from Google Adwords!

It’s a brand new day in the AdWords world!  Expanded text ads recently went live.

The old 25-35-35 rule is out the door, ushered in is the new 30-30-80 rule which consists of TWO headlines of up to 30 characters of text each, followed by an 80 character expanded description. Continue reading “How to make the most of your pay-per-click advertising with those extra 45 characters from Google Adwords!”

Snapchat: Reliable News Source & Effective Marketing Tool?

Snapchat.

It’s a silly app for Gen Y & Z.

No real value and certainly not worth reading about, right?

But the truth is however, that Snapchat is a revolutionary app.  I dare say. Continue reading “Snapchat: Reliable News Source & Effective Marketing Tool?”

Just watch the politicians.

“Content Is King” Takes On A Whole New Meaning In 2016

Now that 2016 is in full swing experts have weighed in on the key digital trends for the year. There are several diverse/disparate themes of what is poised to be the next big thing. But one theme is consistent throughout: CONTENT. Continue reading ““Content Is King” Takes On A Whole New Meaning In 2016”

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