It’s a brand new day in the AdWords world!  Expanded text ads recently went live.

The old 25-35-35 rule is out the door, ushered in is the new 30-30-80 rule which consists of TWO headlines of up to 30 characters of text each, followed by an 80 character expanded description. Continue reading “How to make the most of your pay-per-click advertising with those extra 45 characters from Google Adwords!”